RM30.00
Mass Media Diversity in Changing Times
Price RM30.00
Size (L x W x H) 32 cm x 44 cm x 10 cm
Availability 74
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Description

Yet, some discussions and debates on the need to conceptualizing territorialized cinemas and the need for understanding the dynamics on Integrated Marketing Communications and its convergence in an advertising industry are imperative if not relevant as well. However, this book concludes that media effect and its heuristic theoretical framework of Third-Person Effect are relevant in understanding and analyzing the political communication process in Malaysia.

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